User Experiences: The secret formula to build engagement

Get the consumer to "hallucinate" with what is offered. That's the goal that every Marketing professionals is nowadays pursuing, whether it is physical or digital products, availble online or in a physical store. In this post you'll find the keys to creating effective, solid and long-lasting experiences to seduce and engage your clients.

Surely today you are more than familiar with the terms of Customer Experience, UX, UI, etc.

And it is that, any "marketer" worth their salt knows that today the consumer is more demanding than ever and that he expects companies to dedicate all their efforts to build these experiences.

To put it easy, building experiences tries to get the user / customer of any product / service to miss a "wow" when trying it for the first time and that feeling lasts during all stages of the Customer Journey.

But have you ever stopped to think about the keys to achieving it?

Here I offer you a checklist of only 5 steps that you can apply to any situation and that will allow you to build real experiences, taking into account a series of practical and universal principles.

"Apply these 5 steps in everything you do (whether you offer a physical product, a service or an app) and you can build real experiences."

Whether it is a website or an app, a face-to-face service or a physical product, these principles can be applied in all kinds of situations.

1.Communicate emotionally: focus on values

There is no better way to connect with your target audience than by establishing personal relationships and generating a type of communication that reaches their personal and emotional sphere.

For this reason, your messages must flee from the cold utility and name the material advantages that your product or service offers, but must appeal to emotional aspects more related to sensitivity, deep motivations and subconscious desires and needs.

2.Test and Redefine: Appeal to Sensitivity

The Design thinking model is based on the continuous process of ideation, prototype, and constant testing of ideas that provide a value proposition to users.

Although it was born as an industrial design technique, it is actually a work philosophy, since it can be applied to all business processes and pursues practicality and agility, promoting short business processes, capable of being quickly redefined. in case of need.

Use ethnographic methods of observation where users are challenged as little as possible, so that you can obtain more objective and reliable results.

3. Surround yourself with people with aesthetic criteria

The ability to design these experiences is not available to all mortals. While any "marketer" may be able to define a strategy to disseminate these experiences, their prior design and creation must be carried out by people from the world of the arts, whether designers, decorators and creatives in general.

They are people who have aesthetic criteria in their veins and know how to differentiate what is moving from what is not.

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